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BUSADMIN M740

Corporate Reputation and Brand Management

Graduate

Winter 2026

Topics

  • brand management
  • case studies
  • competitive advantage
  • branding
  • stakeholders

Readings

  • Start with Why
    Simon Sinek · 2009 · required
  • Strategic Brand Management
    Percy; Rosenbaum-Elliott · 4th · recommended/optional
  • Sinek, Simon (2009), Start with why. Portfolio Penguin $ 25
    See source
Sources