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BUSADMIN M750

Consultative Selling

Graduate

Fall 2019

Topics

  • case studies
  • simulation
  • communication
  • motivation
  • decision making
  • personal selling
  • sales management
  • customer value
  • negotiation
  • training
  • trust

Readings

  • Holmlund, Bo Edvardsson, (2012),"Journal of Business & Industrial Marketing, Vol. 27 Issue: 2 pp. 132 – 141
    See source
Sources