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BUSINESS M772

Marketing Models and Modeling

Graduate

Fall 2025

Topics

  • Marketing models
  • Bass diffusion model
  • Marketing channels
  • Structural equation modeling
  • Conjoint analysis
  • Panel data
  • Causal explanation

Readings

  • Experimental and Quasi-experimental Designs for Generalized Causal Inference
    W. R. Shadish; T. D. Cook; D. T. Campbell · 2002 · unspecified
  • Marketing Models: Multivariate Statistics and Marketing Analytics
    D. Iacobucci · Latest edition in source · unspecified
  • Multivariate Data Analysis
    J. F. Hair; B. J. Babin; R. E. Anderson; W. C. Black · 8th · unspecified
  • Mostly Harmless Econometrics: An Empiricist's Companion
    J. D. Angrist; J. S. Pischke · 2008 · unspecified
  • The History of Marketing Science
    R. S. Winer; S. A. Neslin (eds.) · 2023 · unspecified
Sources