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CMST 2PR3

PUBLIC RELATIONS: PRINCIPLES AND PRACTICES

Undergraduate

Winter 2026 · Public Relations:Princ&Prac · C01

Readings

  • Etext Public Relations Canadian Edition 6 Month Access
    Kelleher · Required
    ISBN 9780199029952; 9780199029914
Fall 2026 · Public Relations:Princ&Prac · C01

Readings

  • eText Canadian PR For The Real World - 6 Month Access
    Cardin · Immediate Access
    ISBN 9780135880388
Fall 2026 · C01

Topics

  • CPR, ch. 1 (“Public Relations in Canada”)
  • Dan Guadanolo, “Public Relations Is Bad News,” The Conversation , August 11, 2020, https://theconversation.com/public-relations-is-bad-news-143230
  • CPR, ch. 2 (“Influencing Public Opinion: The Foundation of PR Then and Now”)
  • CPR, ch. 3 (“Corporate Social Responsibility, Cause PR, and Environmental PR”)
  • Scott Martin, “Hypocrisy Aside, Bell’s ‘Let’s Talk’ Campaign Is Deeply Harmful,” The Maple , January 24, 2022, https://www.readthemaple.com/hypocrisy-aside-bells-lets-talk-campaign-is-deeply-harmful/
  • CPR, ch. 5 (“Writing for PR”)
  • John DiMarco, “Writing Technical, Persuasive, and News Communication,” in Communications Writing and Design (Oxford: Wiley Blackwell, 2017), 9-44
  • CPR, ch. 8 (“Digital and Social Media and Public Relations”)
  • CPR, ch. 4 (“The Public Relations Plan”)
  • CPR, ch. 9 (“Internal Communications”)
  • CPR, ch. 11 (“Issues Management and Crisis Communications”)
  • “Crisis Management and Communications,” Institute for Public Relations (September 23, 2014), https://instituteforpr.org/crisis-management-communications/

Readings

  • Canadian PR for the Real World
    Maryse Cardin and Kylie McMullan · 2022 · 2nd · Required
    Pearson · ISBN 9780135880388
  • Note: students may choose to use an older edition, but do so at their own risk (in the event some material has been updated, revised, or is no longer available).
    See source
Sources