everything.study
COMMERCE 1MA3

INTRODUCTION TO MARKETING

Undergraduate

Winter 2026 · C01, C02, C03, C04, C05, C06

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Spring/Summer 2026 · C01

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Fall 2026 · C01, C02

Readings

  • eText Marketing (2026 Release) w/ Connect - 12 Month Access Ed: 6
    Grewal · 6 · Immediate Access
    ISBN 9781264879861
Fall 2026

Topics

  • marketing research
  • communication
  • consumer behavior
  • segmentation
  • targeting
  • positioning
  • new products
  • branding
  • pricing
  • distribution channels
  • personal selling
  • digital marketing

Readings

  • Marketing
    Grewal; Levy; Lichti; Ling · 2026 release · required
    ISBN 9781264879861
Fall 2025 · C01, C02, C03, C04

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Sources