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COMMERCE 3MA3

MARKETING RESEARCH

Undergraduate

Winter 2026 · C01, C02

Readings

  • Etext Marketing Research Essentials - 5 Month Access Ed: 2CE
    Mcdaniel · 2CE · Required
    ISBN 9781118833261; 9781118823002
Fall 2026 · C01, C02

Readings

  • eText Marketing Research Essentials - 5 Month Access Ed: 2CE
    Mcdaniel · 2CE · Required
    ISBN 9781118833261; 9781118823002
Fall 2026

Topics

  • marketing research
  • research design
  • sampling
  • training
  • questionnaires
  • banking
  • interviews

Readings

  • Marketing Research Essentials
    Carl McDaniel Jr.; Roger Gates; Subramanian Sivaramakrishnan; Kelley Main · 2nd Canadian · required
    ISBN 9781118043172; 9781118823002; 9781118823361
Fall 2025 · C01

Readings

  • Etext Marketing Research Essentials - 5 Month Access Ed: 2CE
    Mcdaniel · 2CE · Required
    ISBN 9781118833261; 9781118823002
Sources