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COMMERCE 4KG3

DATA MINING FOR BUSINESS ANALYTICS

Undergraduate

Winter 2026 · Data Mining: Businss Analytics · C01, C02

Readings

  • Machine Learning For Business Analytics: Concepts Techniques And Applications With Jmp Pro Ed: 2
    Shmueli · 2 · Suggested
    ISBN 9781119903833
Winter 2025

Topics

  • data mining
  • business analytics
  • competitive advantage

Readings

  • Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro
    Galit Shmueli; Peter C. Bruce; Mia L. Stephens; Nitin R. Patel · 2017 · required
    ISBN 9781118877432
  • Business Intelligence, Analytics and Data Science: A Managerial Perspective
    Ramesh Sharda; Dursun Delen; Efraim Turban · 4th · recommended/optional
    ISBN 9780134633282
  • Data Mining for Business Analytics: Concepts, Techniques and Applications in Python
    Galit Shmueli; Peter C. Bruce; Peter Gedeck; Nitin R. Patel · 2017 · recommended/optional
    ISBN 9781119549864
Sources