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COMMERCE 4KH3

STRATEGIES FOR ELECTRONIC AND MOBILE BUSINESS

Undergraduate

Fall 2026

Topics

  • business models
  • business environment
  • case studies
  • innovation
  • selection
  • customer value
  • startups
  • business plans

Readings

  • Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
    Tawfik Jelassi; Francisco J. Martínez-López · 4th · recommended/optional
  • Norman, D., & Nielsen, J. (1998). The Definition of User Experience (UX). URL: experience/
    See source
Sources