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COMMERCE 4MC3

NEW PRODUCT MARKETING

Undergraduate

Winter 2026 · C01

Readings

  • Etext New Products Management (2025 Release) W/ Connect - 6 Month Access Ed: '25
    Crawford · '25 · Included
    ISBN 9781266115202
Winter 2026

Topics

  • new products
  • case studies
  • product development
  • inventory
  • selection

Readings

  • New Products Management
    C. Merle Crawford; C. Anthony Di Benedetto · 2025 release · required
Sources