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COMMERCE 4MD3

BUSINESS MARKETING

Undergraduate

Winter 2026 · C01

Readings

  • Etext Business Marketing Management: B2B - 12 Month Access Ed: 13
    Hutt · 13 · Required
    ISBN 9780357718285; 9780357718230
Winter 2024

Topics

  • business marketing
  • customer relationship management
  • segmentation
  • personal selling
  • pricing

Readings

  • Business Marketing Management
    Michael D. Hutt; Thomas W. Speh · 13th · required
Sources