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GENTECH 3MB3

Fundamentals of Marketing

Undergraduate

Spring/Summer 2026 · C01, C02

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Fall 2026 · C01, C02, C03, C04

Readings

  • eText Marketing (2026 Release) w/ Connect - 12 Month Access Ed: 6
    Grewal · 6 · Immediate Access
    ISBN 9781264879861
Fall 2025 · C01, C02, C03, C04

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Fall 2023

Topics

  • Business depends
  • Marketing initiatives
  • Always looking
  • Gaining new customers while maintaining
  • Current customer base
  • Have marketing success it becomes imperative
  • Another business
  • Their market environment and their competition
  • Course allows you to

Readings

  • Marketing 6th Edition; Grewal, Levy & Lichti McGraw Hill; ISBN 9781264879861
    Grewal, Levy & Lichti McGraw Hill · 6th Edition · unspecified
    ISBN 9781264879861
Sources