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GENTECH 4EN3

Entrepreneurial Thinking and Innovation

Undergraduate

Winter 2026 · Entrepren. Thinking&Innovation · C01

Readings

  • Etext Hbr Guide To Building Your Business Case - Lifetime Access
    Sheen · Suggested
    ISBN 9781633690035; 9781633690028
Fall 2026 · Entrepren. Thinking&Innovation · C01

Readings

  • eText Hbr Guide To Building Your Business Case - Lifetime Access
    Sheen · Suggested
    ISBN 9781633690035; 9781633690028
Fall 2025 · Entrepren. Thinking&Innovation · C01

Readings

  • Etext Hbr Guide To Building Your Business Case - Lifetime Access
    Sheen · Suggested
    ISBN 9781633690035; 9781633690028
Fall 2023

Topics

  • Entrepreneurship deals
  • New business ventures and/or promoting growth
  • Existing firms
  • Innovation is not just about new technology
  • About doing things better
  • Enhance value
  • Employees and shareholders
  • Captures ideas developed
  • Carry opportunities/problem solutions forward
  • Successful resolution/implementation
  • Taken together
  • Entrepreneurial thinking
  • Apply itself
  • Services and processes

Readings

  • HBR Guide to Building Your Business Case (~ $10.00 USD); R. Sheen & A. Gallo Harvard Business Publishing
    R. Sheen & A. Gallo Harvard Business Publishing · unspecified
Sources