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GENTECH 4EP3

Entrepreneurial Thinking and Innovation

Undergraduate

Winter 2026 · Entrepr. Thinking & Innovation · C01, C02, C03, C04

Readings

  • Etext Hbr Guide To Building Your Business Case - Lifetime Access
    Sheen · Suggested
    ISBN 9781633690035; 9781633690028
Winter 2024 (online delivery)

Topics

  • Entrepreneurship deals
  • New business ventures
  • Promoting growth
  • Existing firms
  • Not just about new technology but
  • About improving things
  • Enhance value
  • Employees and shareholders
  • Usually associated
  • Process technologies
  • Add value
  • Lower costs within
  • Involve enhancements
  • Business system

Readings

  • HBR Guide to Building Your Business Case ($10.98US); R. Sheen & A. Gallo Harvard Business Publishing
    R. Sheen & A. Gallo Harvard Business Publishing · unspecified
Sources