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IBH 2AA3

INTRODUCTION TO MARKETING

Undergraduate

Winter 2026 · C01

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Winter 2026

Topics

  • marketing research
  • communication
  • consumer behavior
  • segmentation
  • targeting
  • positioning
  • new products
  • branding
  • pricing
  • distribution channels
  • personal selling

Readings

  • Marketing
    Grewal; Levy; Lichti · 6th Canadian · required
    ISBN 9781265247270
Sources