MKT 102
Consumer Behaviour
In this course, we explore the intricacies of consumer behaviour through the lenses of psychology, sociology, economics, and anthropology, dissecting how both individuals and …
Fall 2025 · C21
Readings
- Etext Consumer Behaviour: Buying, Having And Being W/Mylab 12 Month Access Ed: 9CDISBN 9780137652297
Current undated catalogue
In this course, we explore the intricacies of consumer behaviour through the lenses of psychology, sociology, economics, and anthropology, dissecting how both individuals and …
Sources
- Course catalogue ↗2026–2027
- Campus Store reading list ↗Spring/Summer 2026
- Campus Store reading list ↗Fall 2025