MKT 104
Market Research
This course introduces students to the essential techniques of marketing research, focusing on gathering, analyzing, and interpreting consumer data to inform strategic business decisions. …
Current undated catalogue
This course introduces students to the essential techniques of marketing research, focusing on gathering, analyzing, and interpreting consumer data to inform strategic business decisions. …
Sources
- Course catalogue ↗2026–2027
- Campus Store (short title) ↗
- Campus Store reading list ↗Winter 2026