MKT 106

Branding & Image

Continuing Education

This course will explore the world of branding that is so pervasive in our society today. We will discuss the foundation, application, and management …

Spring/Summer 2026 · C21

Readings

How Not To Plan: 66 Ways To Screw It Up
Binet · Required

Fall 2025 · C21

Readings

How Not To Plan: 66 Ways To Screw It Up
Binet · Required

Current undated catalogue

This course will explore the world of branding that is so pervasive in our society today. We will discuss the foundation, application, and management …

Sources

Course catalogue ↗2026–2027
Campus Store reading list ↗Spring/Summer 2026
Campus Store reading list ↗Fall 2025