MKT 209
Media Planning & Buying
Effective media planning and buying is data-backed, goal-focused, and intentional. Media planning is the foundation of any marketing campaign and ensures the right message …
Current undated catalogue
Effective media planning and buying is data-backed, goal-focused, and intentional. Media planning is the foundation of any marketing campaign and ensures the right message …
Sources
- Course catalogue ↗2026–2027
- Campus Store (short title) ↗
- Campus Store reading list ↗Fall 2025
- Campus Store reading list ↗Spring/Summer 2026
- Campus Store reading list ↗Winter 2026