SEP 6MK3
Fundamentals of Marketing
Winter 2026 · C01
Readings
- Etext Marketing W/ Connect 12 Month Access Ed: 6CEISBN 9781266137785
Undated
Topics
- Course introduces the 4Ps of marketing
- Product
- Price
- Promotion
- Place with a Business-to-Business focus
- High technology markets
- Unique challenges
- To make marketing decisions within a strategic framework
Sources
- Course catalogue ↗2026–2027
- Campus Store (short title) ↗
- Campus Store reading list ↗Winter 2026