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SFGNTECH 4MK3

Fundamentals of Marketing

Undergraduate

Winter 2026 · C01

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Spring/Summer 2026 · C01, C02

Readings

  • Etext Marketing W/ Connect 12 Month Access Ed: 6CE
    Grewal · 6CE · Included
    ISBN 9781266137785
Undated

Topics

  • Course introduces the 4Ps of marketing
  • Product
  • Price
  • Promotion
  • Place with a Business-to-Business focus
  • High technology markets
  • Unique challenges
  • To make marketing decisions within a strategic framework
Sources