BUSI 4221

Marketing Research

Undergraduate

is designed to acquaint the student with the use of marketing research as an aid to management. This is a comprehensive survey of the scope and methods of marketing research.

Prerequisites & course information

CR: BUSN 4210 EQ: the former BUSI 5220 PR: BUSI 2011 , BUSI 2205 or the former BUSI 2210, Statistics 2500

Sources

Course catalogue ↗2026-2027