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COMM 474

Trends in Consumer Culture

3 credits · Undergraduate credit

This course will examine the history and concept of trends; investigate the methods and professional practices by which trends are identified, anticipated, and manufactured; and unravel the implications of a world that is dominated by unrelenting change. Students also experiment with future forecasting techniques and become practiced in identifying their own trends.

Prerequisites & course information

Communication and Media major and senior standing. (Prerequisites enforced at registration.) (3). May not be repeated for credit.

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