Startup Sales

2 credits · College of Engineering catalogue

Advisory and Enforced Prerequisite: None. (2 credits) Focus on the challenges startups face in understanding customer needs and developing effective sales strategies. Students learn to qualify buyers, handle objections, and present unique differentiators using a structured framework. Through collaborative activities and diverse readings, students will gain essential tools to create a lean sales strategy that optimizes resources and enhances success rates in entrepreneurial ventures.