Integrated Product Development

3 credits · College of Engineering catalogue

Advisory Prerequisite: Graduate Standing; Permission of Tauber Institute. Enforced Prerequisite: None. (3 credits) This is a Tauber Institute-sponsored graduate elective. Students form teams of four/five, each with mixed disciplinary backgrounds spanning business, engineering and art/architecture. A product category is announced, and each team acts as an independent firm competing in that product market against other teams while working independently through an integrated exercise of market research, product design, product development and manufacture, pricing, demand forecasting and inventory control. Market share of each team is determined through both a web-based competition and a physical trade show.