Strategic Management in the Design and Construction Value Chain

LEC #: 3 · TOPICS: Market Segmentation: How to Analyze? · READINGS: Porter, M.E. Chapter 2 and “Market Segmentation” (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance . New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.

LEC #: 7 · TOPICS: Issues in Vertical Integration: How Much Risk Do You Want? · READINGS: Porter, M.E. “Vertical Integration” (chapter 14). In Competitive Strategy . Simon & Schuster, 1998. ISBN: 0-684-84148-7.

Porter, M.E., and V.E. Millar. “How Information Gives You Competitive Advantage.” Harvard Business Review (July 1985).

Porter, M.E. “Strategy in Fragmented Industries” (Chapter 9). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.

Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance . New York: The Free Press, 1985. ISBN: 0-02-925090-0.