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E-Commerce and the Internet in Real Estate and Construction

Graduate · Historical course

Spring 2004

Topics

  • Course Overview: E-Business Strategies
  • Industry Value System; Strategy Review
  • 3D Modeling; Scaling Up a CAD Solution
  • Supply Chain Management and Optimization
  • Knowing a Winning Business Idea When You See One
  • Aligning Incentives - Part One
  • Aligning Incentives - Part Two
  • Alliances and Franchising Knowledge Management
  • Procurement and Exchanges

Readings

  • Porter, M.E. Chapter 1 in Competitive Advantage: Creating and Sustaining Superior Performance . New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0. ———. “Strategy and the Internet.” Harvard Business Review (March 2001).
    Listed reading
  • Porter, M.E., and V.E. Millar. “How Information Gives You Competitive Advantage.” Harvard Business Review (July 1985).
    Listed reading
  • Stalk, G., P. Evans, and L.E. Shulman. “Competing on Capabilities: The New Rules of Corporate Strategy.” Harvard Business Review , no. 92209 (March-April 1992): 57-68.
    Listed reading
  • Kahn, G. “Made to Measure: Invisible Supplier Has Penney’s Shirts All Buttoned Up,” and “From Hong Kong, It Tracks Sales, Restocks Shelves and Ships Shirts Straight to the Store.” The Wall Street Journal (September 11, 2003).
    Listed reading
  • Kim, W.C., and R. Mauborgne. “Knowing a Winning Business Idea When You See One.” Harvard Business Review (September-October 2000): 130-137. Kim, W.C., and R. Mauborgne. “How to Tell a Flyer From a Failure”, “Now Name a Price That’s Hard to Refuse” and “Are You Sure the World is Ready for You?, New Business Ideas: Part I, II and III.” Financial Times (January 2001).
    Listed reading
  • Sahlman, W.A. “How to Write a Great Business Plan.” Harvard Business Review (July-August 1997): 100-108.
    Listed reading
  • ———. “Yes, the Internet Changes Everything.” Construction Business Review, Millennium Edition (December 1999).
    Listed reading
  • ———. “Follow the Money: What Really Drives Technology Innovation in Construction.” 2003 ASCE Construction Research Congress .
    Listed reading
  • Cachon, G.P., and M.A. Lariviere. “Turning the Supply Chain into Revenue Chain.” Harvard Business Review (March 2001): 2-3.
    Listed reading
  • Peers, M. “Blockbuster’s New Pitch: Why Not Buy That Movie?” The Wall Street Journal (November 1, 2002).
    Listed reading
  • Orwall, B., M. Peers, and A. Zimmerman. “DVD Gains on Tape, but Economics Have Hollywood Studios in a Tizzy.” The Wall Street Journal (February 5, 2002).
    Listed reading
  • Brandenburger, A., and B. Nalebuff. “The Right Game: Use Game Theory to Shape Strategy.” Harvard Business Review (July-August 1995): 57-71.
    Listed reading
  • Hansen, M.T., N. Nohria, and T. Tierney. “What’s Your Strategy for Managing Knowledge?” Harvard Business Review (March 1999).
    Listed reading
  • Rayport, J.F., and J.J. Sviokla. “Exploiting the Virtual Value Chain.” Harvard Business Review (November 1995).
    Listed reading
  • Diamant-Berger, A., and A. Ovans. “E-Procurement at Schlumberger.” Harvard Business Review (May 2000).
    Listed reading
  • Applegate, L. “Emerging E-Business Models: Lessons from the Field.” HBS Teaching Note (2001).
    Listed reading
  • Porter, M.E. “Strategy and the Internet.” Harvard Business Review (March 2001).
    Listed reading
Sources