Management in Engineering

3-1-8 units · Undergraduate

See description under subject 2.96 . Restricted to juniors and seniors.

Fall 2012

This course gives an overview of engineering management and covers topics such as financial principles, management of innovation, technology strategy, and best management practices. The focus of the course is the development of individual skills and team work. This is carried out through an exposure to management tools.

Readings

LEC #: 1 · CASE/LECTURE TOPICS: Introduction and Group Assignment · READINGS: None
Reading assignment
Hart, Myra M., Michael J. Roberts, et al. “ Zipcar: Refining the Business Model .” Harvard Business School Case. Harvard Business School Publishing. Case: 803096-PDF-ENG, 2003. ↗
Listed reading
Steenburgh, Thomas, Jill Avery, et al. “ HubSpot: Inbound Marketing and Web 2.0 .” Harvard Business School Case. Harvard Business School Publishing. Case: 509049-PDF-ENG, 2009. ↗
Listed reading
LEC #: 3 · CASE/LECTURE TOPICS: Financial I · READINGS: Lynch, Merrill. “Understanding Financial Reports.” (PDF) Merrill Lynch, Pierce, Fenner & Smith Inc., Report: L–10–03, 2003. ↗
Reading assignment
LEC #: 4 · CASE/LECTURE TOPICS: Sales and Marketing I · READINGS: Weiss, Abbott. “Presenting Business Opportunities.” (PDF) ↗
Reading assignment
LEC #: 5 · CASE/LECTURE TOPICS: Financial II · READINGS: None
Reading assignment
LEC #: 6 · CASE/LECTURE TOPICS: Sales and Marketing II · READINGS: Christensen, Roland C., John W. Rosenblum, et al. “ Prelude Corporation .” Harvard Business School Case. Harvard Business School Publishing. Case: 373052-PDF-ENG, 1972. ↗
Reading assignment
LEC #: 7 · CASE/LECTURE TOPICS: Financial III · READINGS: None
Reading assignment
Lee, Hau L., Steven Plous, et al. “ Hewlett-Packard Company: Network Printer Design for Universality .” Stanford Graduate School of Business Case. Case: GS4, 1996. ↗
Listed reading
LEC #: 9 · CASE/LECTURE TOPICS: Ratio Analysis I · READINGS: None
Reading assignment
LEC #: 10 · CASE/LECTURE TOPICS: Ratio Analysis II · READINGS: None
Reading assignment
LEC #: 11 · CASE/LECTURE TOPICS: Prelude Lobster Case · READINGS: None
Reading assignment
LEC #: 12 · CASE/LECTURE TOPICS: Project Progress Report · READINGS: None
Reading assignment
LEC #: 15 · CASE/LECTURE TOPICS: Designing and Building Yachts · READINGS: None
Reading assignment
LEC #: 16 · CASE/LECTURE TOPICS: Commoditization vs. Differentiation · READINGS: None
Reading assignment
LEC #: 17 · CASE/LECTURE TOPICS: Total Quality Management · READINGS: None
Reading assignment
LEC #: 18 · CASE/LECTURE TOPICS: Entrepreneurship · READINGS: None
Reading assignment
LEC #: 19 · CASE/LECTURE TOPICS: HP Printer Case · READINGS: Ince, J. F., and M. A. Maidique. “The Grumman Corporation.” Harvard Business School Case. Harvard Business School Publishing. Case: 680032, 1979.
Reading assignment
Barbour, Jakobsen. “Pilkington Float Glass.” Harvard Business School Case. Harvard Business School Publishing. Case: 672069, 1971.
Listed reading
Wierzynski, G. H. “The Eccentric Lords of Float Glass.” The Fortune 78 (1968): 1–3.
Listed reading
LEC #: 21 · CASE/LECTURE TOPICS: Teradyne Business Plan · READINGS: None
Reading assignment
LEC #: 22 · CASE/LECTURE TOPICS: Pilkington Float Glass Case · READINGS: None
Reading assignment
LEC #: 23 · CASE/LECTURE TOPICS: Omniport Houston Case · READINGS: None
Reading assignment
LEC #: 24 · CASE/LECTURE TOPICS: Ethics · READINGS: None
Reading assignment
LEC #: 25 · CASE/LECTURE TOPICS: Project Presentation · READINGS: None
Reading assignment
LEC #: 26 · CASE/LECTURE TOPICS: Project Presentation (cont.) · READINGS: None
Reading assignment

Prerequisites & course information

Engineering School-Wide Elective Subject. Offered under: 2.96 , 6.9360 , 10.806 , 16.653 Prereq: None U (Fall) 3-1-8 units

Sources

Course catalogue ↗2026–2027
MIT OpenCourseWare ↗Fall 2012
MIT OCW syllabus ↗
MIT OCW readings ↗
Historical MIT OpenCourseWare offering. Named reading entries and schedule topics are automatically extracted from the linked source pages.