Behavioral Science, AI, and Urban Mobility

3-0-9 units. HASS-S · Undergraduate

Integrates behavioral science, artificial intelligence, and transportation technology to shape travel behavior, design mobility systems and business, and reform transportation policies. Introduces methods to sense travel behavior with new technology and measurements; nudge behavior through perception and preference shaping; design mobility systems and ventures that integrate autonomous vehicles, shared mobility, and public transit; and regulate travel with behavior-sensitive transport policies. Challenges students to pilot behavioral experiments and design creative mobility systems, business and policies. Students taking graduate version complete additional assignments.