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14.27

Economics of Digitization

4-0-8 units. HASS-S · Undergraduate

Uses theoretical economic models and empirical evidence to help understand the past and likely future impacts that digitization has had on legacy markets and institutions. These models help frame class discussions on e-commerce, search, online advertising, traditional and social media, privacy, platform design, and distance learning, among other topics. Students complete a project, and those taking the graduate version have additional assignments.

Fall 2014 · Economics and E-Commerce

Topics

  • Introduction
  • Entry, Market Structure, and Concentration
  • Online Auctions
  • eBay: Growth and Changes Over Time
  • The Shift Away from Auctions
  • The Economics of Group Purchasing
  • Price Search
  • Search and Obfuscation on the Internet
  • Extremely High Search Costs and the Internet
  • E-retail
  • Price Discrimination
  • Sales Tax and E-commerce
  • Search Advertising and Sponsored Links
  • Auction Types and Settings
  • Banner and Display Advertising Online
  • Alibaba and Corporate Governance
  • TBD
  • Presentations
  • Presentations (cont.)

Readings

Prerequisites & course information

Subject meets with 14.270 Prereq: 14.01 and ( 6.3700 or 14.30 ) U (Spring) 4-0-8 units. HASS-S

Sources