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15.062

Data Mining: Finding the Models and Predictions that Create Value

2-0-4 units · Graduate

Introduction to data mining, data science, and machine learning for recognizing patterns, developing models and predictive analytics, and making intelligent use of massive amounts of data collected via the internet, e-commerce, electronic banking, medical databases, etc. Topics include logistic regression, association rules, tree-structured classification and regression, cluster analysis, discriminant analysis, and neural network methods. Presents examples of successful applications in credit ratings, fraud detection, marketing, customer relationship management, investments, and synthetic clinical trials. Introduces data-mining software (R and Python). Grading based on homework, cases, and a term project. Expectations and evaluation criteria differ for students taking the undergraduate version; consult syllabus or instructor for specific details.

Spring 2003 · Data Mining

Topics

  • Data Mining Overview, Prediction and Classification with k-Nearest Neighbors
  • Classification and Bayes Rule, Naïve Bayes
  • Classification Trees
  • Discriminant Analysis
  • Logistic Regression Case: Handlooms
  • Neural Nets
  • Cases: Direct Marketing/German Credit
  • Assessing Prediction Performance
  • Subset Selection in Regression
  • Regression Trees, Case: IBM/GM weekly returns
  • k-Means Clustering, Hierarchical Clustering
  • Case: Retail Merchandising
  • Principal Components
  • Guest Lecture by Dr. Ira Haimowitz: Data Mining and CRM at Pfizer
  • Association Rules (Market Basket Analysis)
  • Recommendation Systems: Collaborative Filtering
  • Guest Lecture by Dr. John Elder IV, Elder Research: The Practice of Data Mining
  • Project Presentations

Readings

Prerequisites & course information

Same subject as IDS.145[J] Subject meets with 15.0621 Prereq: 15.060 , 15.075[J] , or permission of instructor G (Fall; first half of term) Not offered regularly; consult department 2-0-4 units

Sources