Entertainment, Media, and Sports Lab (EMS Lab)

3-0-6 units · Graduate

Explores the market structure and dynamics of the entertainment, media, and sports industries. An action learning project gives students an opportunity to work with a host organization and contribute to solving real problems in these industries. Curriculum is designed to expose students to both the creative and commercial sides of entertainment, media, and sports. Provides instruction in the creative process, including content development and production, and presents strategies to distribute, promote, and measure content. Assignments include individual papers and the term-long action learning project.