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Economics of Information and Information Technology

3-0-9 units · Graduate

Builds upon relevant economic theories and methodologies to analyze the changes in organizations and markets enabled by digital technologies. Examines information economics, labor economics, industrial organization and price theory, growth theory, intangible asset valuation, incomplete contracts theory, and design of empirical studies. Extensive reading and discussion of research literature explores the application of these theories to business issues with relevant guest speakers. Students will complete a final research paper and presentation. Primarily for doctoral students.

Spring 2004 · Research Seminar in IT and Organizations: Economic Perspectives

Topics

  • Introduction: Versioning and Price Discrimination
  • Pricing Information
  • Search and Competition I
  • Search and Competition II
  • Reputation, Trust and Recommender Systems
  • Economics of Networks, Standards and Lock-In
  • IT and Productivity
  • The Principal-Agent Model of the Firm
  • Managerial Views of the Firm
  • Incomplete Contracts and Firm Boundaries
  • Student Presentations
  • Student Presentations (cont.)
  • The Future of the Information Economy

Readings

  • Reading assignment
  • Varian, H. “How to Build an Economic Model in your Spare Time.” In Passion and Craft: Economists at Work . Edited by Michael Szenberg. Ann Arbor, MI: University of Michigan Press, 1999. ISBN: 0472066854.
    Listed reading
  • Armstrong, S. “Management Science.” Marketing Bulletin 9 (1998): 1-15.
    Listed reading
  • Davis, M. “That’s Interesting! Towards a Phenomenology of Sociology and a Sociology of Phenomenology.” Philosophy of Social Science 1 (1971): 309-344.
    Listed reading
  • Varian, H. Federal Reserve Remarks; Brynjolfsson Comment on Varian . Jackson Hole Conference, 2001.
    Listed reading
  • Varian, H. “A Model of Sales. ” American Economic Review 70, no. 4 (1980): 651-659.
    Listed reading
  • Varian, H. “Errata: A Model of Sales.” American Economic Review 71, no. 3 (1981): 517.
    Listed reading
  • Shapiro, C., and H. Varian. “Pricing Information.” In Information Rules: A Strategic Guide to the Network Economy. Cambridge, MA: Harvard Business School Press, 1998, Chapter 2. ISBN: 087584863X.
    Listed reading
  • Shapiro, C., and H. Varian. “Versioning Information.” In Information Rules: A Strategic Guide to the Network Economy. Cambridge, MA: Harvard Business School Press, 1998, Chapter 3. ISBN: 087584863X.
    Listed reading
  • Listed reading
  • Reading assignment
  • Listed reading
  • Liebowitz, S. “Copying and Indirect Appropriability: Photocopying of Journals.” Journal of Political Economy 93, no. 5 (1985): 945-957.
    Listed reading
  • Varian, H. “Buying, Sharing and Renting Information Goods.” The Journal of Industrial Economics XLVIII, no. 4 (December 2000): 473-488.
    Listed reading
  • Bakos, Y., and E. Brynjolfsson. “Bundling Information Goods.” Management Science 45, no. 12 (1999): 1613-1630.
    Listed reading
  • Bakos, Y. and E. Brynjolfsson. “Bundling and Competition on the Internet.” Marketing Science 19, no. 1 (Winter 2000): 63-82.
    Listed reading
  • Nalebuff, B. R. “Bundling & Barriers to Entry.” Yale Economics, Working Paper, 2003.
    Listed reading
  • Parker, G., and M. van Alstyne. “Information Complements, Substitutes, and Strategic Product Design,” Working Paper, 2000.
    Listed reading
  • Recommended Readings
    Listed reading
  • Bakos, Y., and E. Brynjolfsson. “Aggregating and Disaggregating Information Goods.” In Proceedings of Internet Publishing and Beyond : The Economics of Digital Information and Intellectual Property , 1999.
    Listed reading
  • Spence, A., and B. Owen. “Television Programming, Monopolistic Competition and Welfare.” Quarterly Journal of Economics 91, no. 1 (1977): 103-26.
    Listed reading
  • Conner, K., and R. Rumelt. “Software Piracy: An Analysis of Protection Strategies.” Management Science 37, no. 2 (February 1991): 125-139.
    Listed reading
  • Hitt, L. M., and P. Chen. “Bundling with Customer Self-Selection: A Simple Approach to Bundling Low Marginal Cost Goods.” GSIA Working Paper #2003-E33.
    Listed reading
  • Sundararajan, A. “Non-linear Pricing of Information Goods.” Working Paper, NYU Stern School of Business, December 2002.
    Listed reading
  • Lec #: 3 · TOPICS: Search and Competition I · READINGS: Required Readings
    Reading assignment
  • Stiglitz, J. “Imperfect Information in the Product Market.” In Handbook of Industrial Organization . Vol. 1. Edited by Schmalensee, R., and R. Willig. Amsterdam, North Holland: Elsevier Science, 1989, pp. 769-844. (Read especially pp. 771-823).
    Listed reading
  • Diamond, P. “Search Theory.” In The New Palgrave: Allocation, Information, and Markets . Edited by J. Eatwell, M. Milgate, and P. Newman. Basingstoke, UK: MacMillan Press, 1989. ISBN: 0333495381.
    Listed reading
  • Bakos, Y. “Reducing Buyer Search Costs: Implications for Electronic Marketplaces.” Management Science 43, no. 12 (December 1997): 1676-1692.
    Listed reading
  • Salop, S., and J. Stiglitz. “Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion.” Review of Economic Studies 44, no. 3 (October 1977): 493-510.
    Listed reading
  • Brynjolfsson, E., and M. Smith. “Frictionless Commerce? A Comparison of Internet and Conventional Retailers.” Management Science 46, no. 4 (April 2000): 563-585.
    Listed reading
  • Stigler, G. “The Economics of Information.” The Journal of Political Economy 69, no. 3 (June 1961): 213-225.
    Listed reading
  • Pepall, L., G. Norman, and D. Richards. “Miss Daisy and Her Antique Cars.” In Industrial Organization: Contemporary Theory and Practice. St. Paul, MN: South-Western Publishing Company, 1999, Chapter 3.1-3.2. ISBN: 0538859482.
    Listed reading
  • Pepall, L., G. Norman, and D. Richards. “Product Variety and Price Discrimination.” In Industrial Organization: Contemporary Theory and Practice. St. Paul, MN: South-Western Publishing Company, 1999, Chapter 4.1-4.2. ISBN: 0538859482.
    Listed reading
  • Pepall, L., G. Norman, and D. Richards. “Price Competition.” In _Industrial Organization: Contemporary Theory and Practice._St. Paul, MN: South-Western Publishing Company, 1999, Chapter 5.4. ISBN: 0538859482.
    Listed reading
  • Lec #: 4 · TOPICS: Search and Competition II · READINGS: Required Readings
    Reading assignment
  • Lynch, J., and D. Ariely. “Wine Online: Search Costs and Competition on Price, Quality, and Distribution.” Marketing Science 19, no. 1 (Winter 2000): 83-103.
    Listed reading
  • Goolsbee, A. “Competition in the Computer Industry: Online vs. Retail.” Journal of Industrial Economics 49, no. 4 (2001): 487-499.
    Listed reading
  • Listed reading
  • Brynjolfsson, E., and M. Smith. “The Great Equalizer? Consumer Choice Behavior at Internet Shopbots.” Working Paper, MIT Sloan School of Management, July 2000.
    Listed reading
  • Baye, M., and J. Morgan. “Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets.” American Economic Review 91, no. 3 (June 2001): 454-474.
    Listed reading
  • Reading assignment
  • Resnick, P., and R. Zeckhauser. “Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System. The Economics of the Internet and E-Commerce.” In Advances in Applied Microeconomics . Vol. 11. Edited by Michael R. Baye. Amsterdam, North Holland: Elsevier Science, 2002.
    Listed reading
  • Resnick, P., and R. Zeckhauser. “Recommender Systems.” Communications of the ACM 40, no. 3 (March 1997): 56-58.
    Listed reading
  • Dellarocas, C. “The Impact of Online Opinion Forums on Competition and Marketing Strategies.” MIT Sloan Working Paper, 2004.
    Listed reading
  • Dellarocas, C. “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms.” Management Science 49, no. 10 (2003): 1407-1424.
    Listed reading
  • Miller, N., P. Resnick, and R. Zeckhauser. “Eliciting Honest Feedback in Electronic Markets.” Working Paper, Kennedy School of Government, Research Paper Series, August 2002.
    Listed reading
  • Lucking-Reiley, D. “Auctions on the Internet: What’s being Auctioned and How?” Journal of Industrial Economics 48, no. 3 (200): 227-252.
    Listed reading
  • Dellarocas, C. “Efficiency and Robustness of Binary Feedback Mechanisms in Trading Environments with Moral Hazard.” MIT Sloan Working Paper 4297-03, April 2003.
    Listed reading
  • Reading assignment
  • Farrell, J., and P. Klemperer. “Coordination and Lock-In: Competition with Switching Costs and Network Effects.” Draft Prepared for_The Handbook of IO_. December 2001.
    Listed reading
  • Katz, M. and C. Shapiro. “Networks Externalities, Competition and Compatibility.” American Economic Review 75, no. 3 (June 1985): 424-440.
    Listed reading
  • Liebowitz, S. J., and S. Margolis. “Network Externality: An Uncommon Tragedy.” Journal of Economic Perspectives 8, no. 2 (Spring 1994): 133-150.
    Listed reading
  • Brynjolfsson, E. and C. Kemerer. “Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market.” Management Science 42, no. 12 (December 1996): 1627-1647.
    Listed reading
  • Varian, H. “Why Is That Dollar Bill in Your Pocket Worth Anything?” New York Times 15 January 2004.
    Listed reading
  • Klemperer, P. “Markets with Consumer Switching.” Quarterly Journal of Economics 102, no. 2 (May 1987): 375-394.
    Listed reading
  • Economides, N. “The Economics of Networks.” International Journal of Industrial Organization 14, no. 2 (March 1996).
    Listed reading
  • Arthur, W. B. “Competing Technologies, Increasing Returns, and Lock-In by Historical Events.” The Economic Journal 99, no. 394 (March 1989): 116-131.
    Listed reading
  • Arthur, W. B. “Positive Feedbacks in the Economy.” Scientific American 262 (February 1990): 92-99.
    Listed reading
  • Riggins, F. J., Kriebel, C. H., and Mukhopadhyay, T. “The Growth of Interorganizational Systems in the Presence of Network Externalities.” Management Science 40, no. 8 (August 1994) 984-998.
    Listed reading
  • Shapiro, C., and H. Varian. “Networks and Positive Feedback.” In Information Rules: A Strategic Guide to the Network Economy. Cambridge, MA: Harvard Business School Press, 1998, Chapter 7. ISBN: 087584863X.
    Listed reading
  • Reading assignment
  • Jorgenson, D. “Information Technology and the U.S. Economy.” Presidential Address to the American Economic Association, December 2000.
    Listed reading
  • Stiroh, K. “Reassessing the Impact of IT in the Production Function: A Meta-Analysis.” Federal Reserve Bank of New York, 2002.
    Listed reading
  • Gordon, R. “Does the ‘New Economy’ Measure up to the Great Inventions of the Past?” Journal of Economic Perspectives 14, no. 4 (2000): 49-74.
    Listed reading
  • Brynjolfsson, E., L. Hitt, and S. Yang. “Intangible Assets: Computers and Organizational Capital.” Brookings Papers on Economic Activity 1 (2002): 137-181.
    Listed reading
  • Autor, D., F. Levy, and R. Murnane. “The Skill Content of the Technology Change.” Quarterly Journal of Economics 118, no. 4 (2003): 1279-1333.
    Listed reading
  • Brynjolfsson, E., and L. Hitt. “Beyond Computation: IT, Organizational Transformation and Business Performance.” Journal of Economic Perspectives 14, no. 4 (1995): 23-48.
    Listed reading
  • Brynjolfsson, E., L. Hitt, and S. Yang. “Intangible Assets: How the Interaction of Computers and Organizational Structure Affects Stock Market Valuations.” Proceedings of the 1998 International Conference on Information Systems : 8-29.
    Listed reading
  • Bresnahan, T., E. Brynjolfsson and L. Hitt. “Information, Technology, Workplace Organization and the Demand for Skilled Labor: Firm-Level Evidence.” Quarterly Journal of Economics 117, no. 1 (2002): 339-376.
    Listed reading
  • Stiroh, K. “Information Technology and U.S. Productivity Revival: What do the Industry Data Say?” American Economic Review 92, no. 5 (December 2002): 1559-1576.
    Listed reading
  • Reading assignment
  • Milgrom, P., and J. Roberts. Economics, organization, and management . Englewood Cliffs, NJ: Prentice-Hall, 1992, Chapter 6, summary pages for Chapters 7,8. ISBN: 0132246503.
    Listed reading
  • van Zandt, T. “Decentralized Information Processing in the Theory of Organizations.” In Contemporary Economic Development Reviewed, Volume 4: The Enterprise and its Environment . Edited by M. Sertel. London, UK: Macmillan Press, 1997,Chapter 7 (pp. 125-160).
    Listed reading
  • Jensen, M. and W. Meckling. “Knowledge, Control and Organizational Structure.” In Contract Economics . Edited by L. Werin and H. Hijkander. Cambridge, MA: Basil Blackwell Publishing, 1992, pp. 251-274. ISBN: 0631178937.
    Listed reading
  • Baker, G., and B. Jorgensen. “Volatility, Noise, and Incentives.” Harvard University Working Paper, March 2003.
    Listed reading
  • von Hayek, F.A. “The Use of Knowledge in Society.” American Economic Review 35, no. 4 (September 1945): 519-530.
    Listed reading
  • Williamson, O.E. “Hierarchical Control and Optimal Firm Size.” Journal of Political Economy 85, no. 2 (April 1967): 123-138.
    Listed reading
  • Autor, D., L. Katz, and A.Krueger. “Computing Inequality: Have Computers Changed the Labor Market?” NBER Working Paper, March 1997.
    Listed reading
  • Reading assignment
  • Milgrom, P. and J. Roberts. “The Economics of Modern Manufacturing: Technology, Strategy, and Organization.” American Economic Review 80, no. 3 (June 1990): 511-528.
    Listed reading
  • Ichniowski, C., K. Shaw and G. Prennushi. “The Effects of Human Resource Management Practices on Productivity.” American Economic Review 87, no. 3 (June 1997): 291-313.
    Listed reading
  • Drucker, P. “The Coming of the New Organization.” Harvard Business Review , January-February 1988. ISBN: B00005RZ1V.
    Listed reading
  • Galbraith, J. R. “Organizational Design: An Information Processing View.” Interfaces 4, no. 3 (1974): 28-36.
    Listed reading
  • Radner, R. “Bounded Rationality, Indeterminacy, and the Theory of the Firm.” The Economic Journal 106, no. 438 (September 1996): 1360-1373.
    Listed reading
  • Brynjolfsson, E., A. Renshaw, M. Van Alstyne. “The Matrix of Change.” _Sloan Management Review_38, no. 2 (1997): 37-54.
    Listed reading
  • March, J. “Exploration and Exploitation in Organizational Learning.” Organizational Science 2, no. 1 (1999): 71-87.
    Listed reading
  • Milgrom, P., and J. Roberts. Economics, organization, and management . Englewood Cliffs, NJ: Prentice-Hall, 1992, Chapter 5, especially p. 126-147. ISBN: 0132246503.
    Listed reading
  • Lec #: 10 · TOPICS: Incomplete Contracts and Firm Boundaries · READINGS: Required Readings
    Reading assignment
  • Milgrom, P., and J. Roberts. Economics, organization, and management . Englewood Cliffs, NJ: Prentice-Hall, 1992, Chapter 16. ISBN: 0132246503.
    Listed reading
  • Hart, O. “An Economist’s Perspective on the Theory of the Firm.” Columbia Law Review 89, no. 7 (November 1989): 1757-1766.
    Listed reading
  • Brynjolfsson, E. “Information Assets, Technology, and Organization.” Management Science 40, no. 12 (December 1994): 1645-1662.
    Listed reading
  • Kumar, K., R. Rajan, and L. Zingales “What determines firm size?” University of Chicago Working Paper, 2001.
    Listed reading
  • Johnston, R. and P. Lawrence. “Beyond Vertical Integration - the Rise of the Value-Adding Partnership.” Harvard Business Review, (July-August 1998): 94-101.
    Listed reading
  • Tapscott, D., D. Ticoll, and A. Lowy. Digital Capital . Cambridge, MA: Harvard Business School Press, 2000. ISBN: 1578511933.
    Listed reading
  • Green, E., and R. Porter. “Noncooperative Collusion under Imperfect Price Information.” Econometrica 52, no. 1. (January 1984): 87-100.
    Listed reading
  • Gibbons, R. Game Theory for Applied Economists . Princeton, NJ: Princeton University Press, 1992, pp. 88-99, pp. 107-112. ISBN: 0691003955.
    Listed reading
  • Hart, O. Firms, Contracts, and Financial Structure. Oxford, UK: Clarendon Press, 1995, Chapter 1. ISBN: 0198288816.
    Listed reading
  • Coase, R. H. “The Nature of the Firm.” Economica 4, no. 16 (1937): 386-405.
    Listed reading
  • Shapiro, C., and Varian, H., Information Rules: A Strategic Guide to the Network Economy. Cambridge: Harvard Business School Press, November 1, 1998. ISBN: 087584863X.
    Listed reading
  • Listed reading

Prerequisites & course information

Prereq: Permission of instructor G (Spring) 3-0-9 units

Sources