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15.760B

Introduction to Operations Management

Graduate · Historical course

Spring 2004

Topics

  • Course Introduction
  • Burger King and McDonald’s
  • Capacity
  • National Cranberry
  • Webvan
  • Inventory
  • Barilla
  • Sport Obermeyer
  • Production Control
  • Hewlett-Packard
  • The Goal
  • Quality
  • Toyota
  • Process Design
  • Global Financial Corp.
  • Supply Chain Design
  • Product Design
  • Sega Dreamcast
  • Simulation and Course Wrap-up

Readings

  • Goldratt, Eliyahu M., and Jeff Cox. The Goal: A Process of Ongoing Improvement . 2nd revised ed. North River Press Publishing Corporation, 1992. ISBN: 0-88427-061-0.
    Listed reading
  • In addition, Prof. Gallien recommends the following textbook as an additional (optional) reference:
    Listed reading
  • Anupindi, Ravi, Sunil Chopra, Sudhakar D. Deshmukh, Jan A. Van Mieghem, and Eitan Zeimel. Managing Business Process Flows . 1st ed. Prentice Hall PTR, 1999. ISBN: 0-13-907775-8.
    Listed reading
  • LEC #: 1 · TOPICS: Course Introduction · TYPES: Lecture · READINGS: Course syllabus
    Reading assignment
  • Garvin, David A. “Types of Processes.” Boston, MA: Harvard Business School, 1981. Note No. 9-682-008.
    Listed reading
  • Sasser Jr., W. Earl, and David C. Rikert. “Burger King Corporation.” Boston, MA: Harvard Business School, 1998. Case No. 9-681-045.
    Listed reading
  • Sasser Jr., W. Earl, and David C. Rikert. “McDonald’s Corporation.” Boston, MA: Harvard Business School, 1998. Case No. 9-681-044.
    Listed reading
  • LEC #: 3 · TOPICS: Capacity · TYPES: Lecture · READINGS: Katz, Karen L., Blaire M. Larson, and Richard C. Larson. “Prescription for the Waiting-in-Line Blues: Entertain, Enlighten, and Engage.” Sloan Management Review 32, no. 2 (winter 1991): 44-53.
    Reading assignment
  • LEC #: 4 · TOPICS: National Cranberry · TYPES: Case · READINGS: Miller, Jeffrey G., and R. Paul Olsen. “National Cranberry Cooperative.” Boston, MA: Harvard Business School, 1983. Case No. 9-675-014.
    Reading assignment
  • LEC #: 5 · TOPICS: Webvan · TYPES: Case · READINGS: Deighton, John, and Kayla Bakshi. “Webvan: Groceries on the Internet.” Boston, MA: Harvard Business School, 2003. Case No. 9-500-052.
    Reading assignment
  • LEC #: 6 · TOPICS: Inventory · TYPES: Lecture · READINGS: Perman, Stacy. “Automate or Die.” Business 2.0 , July 2001. Article available at the Business 2.0 magazine Web site. ↗
    Reading assignment
  • Lee, Hau L., and Corey Billington. “Managing Supply Chain Inventory: Pitfalls and Opportunities.” Sloan Management Review 33, no. 3 (spring 1992): 65-73.
    Listed reading
  • Hammond, Janice H. “Barilla SpA (A).” Boston, MA: Harvard Business School, 1994. Case No. 9-694-046.
    Listed reading
  • 4. As one of Barilla’s customers, what would your response to JITD be? Why? In the environment in which Barilla operated in 1990, do you believe JITD (or a similar kind of program) would be feasible? Effective? If so, which customers would you target next? How would you convince them that the JITD program was worth trying? If not, what alternatives would you suggest to combat some of the difficulties that Barilla’s operating system faces?
    Listed reading
  • Fisher, Marshall L., Ananth Raman, and Anna McClelland. “Rocket Science Retailing is Almost Here - Are You Ready?” Harvard Business Review (July 2000). Reprint No. R00404.
    Listed reading
  • Hammond, Janice H., and Ananth Raman. “Sport Obermeyer Ltd.” Boston, MA: Harvard Business School, 1996. Case No. 9-695-022.
    Listed reading
  • Miller, Jeffrey G., and Linda G. Sprague. “Behind the Growth in Materials Requirement Planning.” Harvard Business Review (Sept 1975). Reprint No. 75510.
    Listed reading
  • Karmarkar, Uday. “Getting Control of Just-in-Time.” Harvard Business Review (Sept 1989). Reprint No. 89505.
    Listed reading
  • LEC #: 10 · TOPICS: Hewlett-Packard · TYPES: Case · READINGS: Kopczak, Laura Rock, and Hau Lee. “Hewlett-Packard Co.: DeskJet Printer Supply Chain (A).” Stanford, CA: Stanford University, 2001. Case No. GS3A.
    Reading assignment
  • LEC #: 11 · TOPICS: The Goal · TYPES: Book · READINGS: Goldratt, Eliyahu M., and Jeff Cox. The Goal: A Process of Ongoing Improvement . 2nd revised ed. North River Press Publishing Corporation, 1992. ISBN: 0-88427-061-0.
    Reading assignment
  • LEC #: 12 · TOPICS: Quality · TYPES: Lecture · READINGS: Leonard, Frank S. “Hank Kolb, Director, Quality Assurance.” Boston, MA: Harvard Business School, 1993. Case No. 9-681-083.
    Reading assignment
  • LEC #: 13 · TOPICS: Toyota · TYPES: Case · READINGS: Mishina, Kazuhiro. “Toyota Motor Manufacturing, U.S.A., Inc.” Boston, MA: Harvard Business School, 1993. Case No. 9-693-019.
    Reading assignment
  • Hammer, Michael. “Reengineering Work: Don’t Automate, Obliterate.” Harvard Business Review (July 1990). Reprint No. 90406.
    Listed reading
  • Cotteleer, Mark, Robert D. Austin, and Cedric X. Escalle. “Enterprise Resource Planning, Technology Note.” Boston, MA: Harvard Business School, 2003. Reprint No. 9-699-020.
    Listed reading
  • LEC #: 15 · TOPICS: Global Financial Corp. · TYPES: Case · READINGS: Holloway, Charles A., and Charles P. Bonini. “Global Financial Corp.” Stanford, CA: Stanford University, 1997. Case No. OIT20.
    Reading assignment
  • LEC #: 16 · TOPICS: Supply Chain Design · TYPES: Lecture · READINGS: “Cloning in Three Dimensions,” Chapter 8 in Fine, Charles H. Clockspeed: Winning Industry Control in the Age of Temporary Advantage . Perseus Publishing, 1999. ISBN: 0-7382-0153-7.
    Reading assignment
  • LEC #: 18 · TOPICS: Sega Dreamcast · TYPES: Case · READINGS: Thomke, Stefan, and Andrew Robertson. “Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A).” Boston, MA: Harvard Business School, 1999. Case No. 9-600-028.
    Reading assignment
Sources