Introduction to Product Management

2-0-4 units · Graduate

Introduction to product management with an emphasis on its role within technology-driven enterprises. Includes core frameworks for customer discovery, product/technology road mapping, development processes, go-to-market and launch strategy, and product lifecycle management, alongside how product managers align cross-functional stakeholders--engineering, design, marketing/sales, and strategy--to a shared strategic plan. Considers product management in the evolving AI landscape, including AI-native products and companies, and situates product management within modern business management practices. Classes combine case discussions, lectures, and guest speakers from industry; exercises and assignments make use of common digital and AI tools.