Consumer Behavior
Examines the behavior of consumers through the lens of behavioral economics, cognitive science, and social psychology. Reviews theory and research and brings this knowledge to bear on a wide range of applications in business and public policy. Lectures are combined with cases, guest speakers, and brainstorming sessions where students work in teams to apply concepts to real-world problems. Meets with 15.8471[J] when offered concurrently. Expectations and evaluation criteria may differ for students taking the graduate version; consult syllabus or instructor for specific details.
Prerequisites & course information
Same subject as 9.550[J] Prereq: 15.809 , 15.814 , or permission of instructor G (Fall) Not offered regularly; consult department 3-0-6 units Credit cannot also be received for 9.55[J] , 15.8471[J]
Sources
- Course catalogue ↗2026–2027