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2.739

Product Design and Development

3-3-6 units · Graduate

See description under subject 15.783[J] . Engineering students accepted via lottery based on WebSIS pre-registration.

Spring 2006

Topics

  • Introduction
  • The Product Development Process: “IDEO”
  • Project Proposals
  • Identifying Customer Needs: “Sweetwater”
  • Customer Preferences: Conjoint Analysis
  • Industrial Design
  • Product Specifications and Concept Generation
  • Prototyping
  • Concept Selection
  • Faculty Project Consulting
  • Faculty Project Consulting (cont.)
  • Intellectual Property
  • Peer Concept Review
  • Peer Concept Review (cont.)
  • Product Architecture
  • Forecasting Demand for New Products
  • Global Manufacturing and Costing
  • Design for Manufacturing
  • Trends and Tools in Product Development
  • Final Meeting Project Presentations

Readings

  • Ulrich, Karl, and Steven Eppinger. Product Design and Development . 3rd ed. New York, NY: McGraw-Hill, 2004. ISBN: 9780072471465. In all cases where chapters are listed below, they are from this book. ↗
    Listed reading
  • Thomke, Stefan, and Ashok Nimgade. “IDEO Product Development.” Boston, MA: Harvard Business School Case 9-600-143, June 22, 2000.
    Listed reading
  • Bowen, H. Kent, and Thomas Everett. “SweetWater.” Boston, MA: Harvard Business School Case 9-695-026, November 1, 1994.
    Listed reading
  • We will mainly discuss course logistics and project descriptions. Skim Chapter 1: Introduction.
    Listed reading
  • Be prepared for a detailed discussion of the case. How would you characterize IDEO’s process? Its organization and management? Should IDEO accept the Visor project at all? Would you try to negotiate a longer lead time? Read Chapter 2: Development Processes and Organizations.
    Listed reading
  • Be prepared for a detailed discussion of the case. What do you consider to be the most important needs associated with water purification devices such as the Sweetwater Guardian? Get information from experienced users and find out what they think. How did you get the information? Skim Chapter 4: Identifying Customer Needs.
    Listed reading
  • SES #: 5 · TOPICS: Customer Preferences: Conjoint Analysis · READINGS: Read Chapter 4: Identifying Customer Needs.
    Reading assignment
  • SES #: 6 · TOPICS: Industrial Design · READINGS: Read Chapter 10: Industrial Design.
    Reading assignment
  • SES #: 7 · TOPICS: Product Specificationsand Concept Generation · READINGS: Read Chapter 5: Product Specifications and Chapter 6: Concept Generation.
    Reading assignment
  • SES #: 8 · TOPICS: Prototyping · READINGS: Read Chapter 12: Prototyping.
    Reading assignment
  • SES #: 9 · TOPICS: Concept Selection · READINGS: Read Chapter 7: Concept Selection.
    Reading assignment
  • SES #: 12 · TOPICS: Intellectual Property · READINGS: Read Chapter 14: Patents and Intellectual Property.
    Reading assignment
  • SES #: 16 · TOPICS: Product Architecture · READINGS: Read Chapter 9: Product Architecture.
    Reading assignment
  • SES #: 17 · TOPICS: Forecasting Demand for New Products · READINGS: Skim Chapter 8: Concept Testing and Chapter 15: Product Development Economics.
    Reading assignment
  • SES #: 18 · TOPICS: Global Manufacturing and Costing · READINGS: Read Chapter 11: Design for Manufacturing.
    Reading assignment
  • SES #: 20 · TOPICS: Trends and Tools in Product Development · READINGS: Skim Chapter 16: Managing Projects.
    Reading assignment

Prerequisites & course information

Same subject as 15.783[J] Prereq: 2.009 , 15.761 , 15.778 , 15.814 , or permission of instructor G (Spring) 3-3-6 units

Sources