Marketing Management

3.00 credits · Undergraduate

Prereq: COMM 2201; or permission of the Department This course covers the key elements of a marketing strategy, the development and implementation of which is the primary concern of marketing management: competitive positioning, product strategy, pricing strategy, distribution strategy, and marketing communications strategy, as well as strategies for marketing applications in service and non-profit organizations. Students are provided opportunities to develop analytical, decision-making, and communication skills. (Format: Case Discussion/Team Experiential Learning Exercises/Lecture 3 Hours)