Consumer Behaviour

3.00 credits · Undergraduate

Prereq: COMM 2211; or permission of the Department This course is an interdisciplinary investigation of the consumer decision-making process of individuals and groups. It examines the role of the marketing environment, situational influences, and information processing in the selection, purchase, use, and disposal of products, services, ideas, and experiences. Ethical, technological, managerial, and sustainability issues are integrated. (Format: Lecture/Application/Team Experiential Learning Exercises 3 Hours)