Global Marketing

3.00 credits · Undergraduate

Prereq: COMM 2211; or permission of the Department This course explores managerial aspects of marketing activities across geographic, political, and cultural boundaries. Decision analysis focuses on environmental factors, cross-cultural sensitivity, and adaptive strategies. A diverse range of organizational structures are considered (Format: Lecture/Team Experiential Learning Exercises/Case Study 3 Hours) (Exclusion: Any version of COMM 3251 previously offered with a different title)