Integrated Marketing Communications

3.00 credits · Undergraduate

Prereq: COMM 2211; or permission of the Department This course provides a broad exposure to the promotional mix concentrating on integrated marketing communications and its key elements: advertising, personal selling, sales promotion, public relations, direct marketing, and other forms of communications. Canadian advertising institutions, government legislation and industry regulations are considered in relation to social and economic concepts. Emphasis is placed on understanding the marketing communications process and its place in an organization's planning process. (Format: Lecture/Experiential Learning Projects 3 Hours) (Exclusion: COMM 4251 Integrated Marketing Communications)