Arts and Culture Marketing

3.00 credits · Undergraduate

Prereq: COMM 2211; or permission of the Department This course examines the appropriate application of marketing management concepts and frameworks to arts and culture. Students gain hands-on experience with issues related to the identification and resolution of marketing problems in the arts and culture sector. [Note 1: Students enrolled in Drama. Fine Arts, or Music programs who are already doing 3/4000 level work in their own field will be admitted to this course.] (Format: Team Experiential Learning Project/Seminar 3 Hours)