Research Methods in Business

3.00 credits · Undergraduate

Prereq: Third-year standing; 6 credits from COMM at the 2000 level; or permission of the Department This course introduces students to the process of business research in academic and organizational settings. Students are exposed to different business research methodologies and how these inform the research process. Topics include identifying and formulating a research problem in business disciplines, qualitative and quantitative research methodologies, developing data collection strategies, ethics in conducting business and organizational research, selecting appropriate methods to analyze data and writing a research report. (Format: Seminar/Projects 3 Hours)