Marketing Strategy

3.00 credits · Undergraduate

Prereq: Fourth-year standing; 6 credits from the 32/4200 series; or permission of the Department The course provides an in-depth treatment of how marketing strategy is formulated and implemented. This capstone course in the marketing major integrates knowledge obtained from other marketing courses, and selected courses such as finance, policy, and management. The focus is on strategic decisions which have a long-term impact on the organization and which are difficult and costly to reverse. The strategic decision making process is supported by an external analysis (an analysis of the organization's environment) and an internal (firm) analysis. [Note 1: This course is open only to students in the Commerce Program.] (Format: Discussion/Computer Simulation/Projects 3 Hours)