Current Challenges in Marketing

3.00 credits · Undergraduate

Prereq: Fourth-year standing; 6 credits from the 32/4200 series; or permission of the Department This course addresses emerging issues in marketing decision-making. Topics may include: buyer behaviour research, marketing analytics, sustainable marketing, marketing mistakes and controversies, and social marketing approaches. (Format: Lecture/Team Experiential Learning Exercises/Seminar 3 Hours)