Sports Marketing

3.00 credits · Undergraduate

Prereq: COMM 3211: or permission of the Department This course examines the sports marketing industry in relation to amateur sports, professional leagues, media, endorsements by athletes, corporate sponsorship, and the revenue streams associated with sport. It considers how effective marketing strategies can be created for sporting properties, and also how sport is used as a vehicle to market non-sport products. There is an emphasis on understanding and applying the conceptual and theoretical bases of sport marketing to actual sports organizations and their business strategies. (Format: Lecture 3 Hours)