Marketing

2026-2027

63 courses

MKTG 1990Elective
MKTG 2201Introduction to Marketing
MKTG 2209Introduction to Marketing
MKTG 2301Marketing and Society
MKTG 2601Programming with Consumer Data
MKTG 2602Quantitative Analysis of Consumer Data
MKTG 2720Enabling Technologies for Consumer Engagement
MKTG 2801Fashion Marketing and Branding
MKTG 2990Elective
MKTG 3301Marketing Management
MKTG 3401Marketing Research
MKTG 3402Gaining Insights from Consumer Data
MKTG 3501Marketing Analytics
MKTG 3601Foundations of Product Management
MKTG 3720Brand Management
MKTG 3801Entertainment and Experience Marketing
MKTG 3945Experiential B2B Marketing and Innovation: Industry Challenge in the Context of a Global Enterprise
MKTG 3990Elective
MKTG 4120Undergraduate Research Practicum in Marketing
MKTG 4220Marketing in Asia
MKTG 4420Sales Management
MKTG 4502Managing Customer Engagement in a Service World
MKTG 4504Advertising and Brand Promotion
MKTG 4506Consumer Behavior
MKTG 4508Digital Marketing
MKTG 4510New Product Development
MKTG 4512International Marketing
MKTG 4604Creating Business Value with Data and AI Technologies
MKTG 4605Demand Generation and Growth Marketing
MKTG 4606Digital, Analytics, Technology, and Automation Research Practicum
MKTG 4720Understanding the Platform Economy
MKTG 4983Special Topics in Marketing
MKTG 4990Elective
MKTG 4992Directed Study
MKTG 6200Creating and Sustaining Customer Markets
MKTG 6230Driving Marketing Performance: Measure, Analyze, Profit
MKTG 6232Engaging Customers and Markets
MKTG 6234Marketing Analytics
MKTG 6320Advanced Marketing Management
MKTG 6410Qualitative Marketing Research
MKTG 6411Quantitative Marketing Research
MKTG 6412International Marketing
MKTG 6414New Product Development
MKTG 6416Market-Focused Strategy
MKTG 6418Customer Value and the Enterprise
MKTG 6419Managing Customer Engagement in a Service World
MKTG 6420Graduate Research Practicum in Marketing
MKTG 6421Advanced Marketing Management
MKTG 6422Digital Marketing
MKTG 6423Brand and Advertising Management
MKTG 6424B2B and Strategic Sales
MKTG 6426Consumer Behavior
MKTG 6428Data-Driven Marketing
MKTG 6430Driving Marketing Performance: Measure, Analyze, Profit
MKTG 6434Marketing Analytics
MKTG 6485Creating Customer Value through Artificial Intelligence
MKTG 6486Marketing Technology Management
MKTG 6487Succeeding in the Platform Economy
MKTG 6494Customer-Centric Research Methods for Marketing
MKTG 6606Digital, Analytics, Technology, and Automation Advanced Research Practicum
MKTG 6962Elective
MKTG 7001Interdisciplinary Research in Marketing Science
MKTG 7976Directed Study