Visual Communication

1 Unit · Undergraduate

Contemporary society is inundated with visual messages. Aside from the pervasive images and icons used in advertising, visual information permeates every aspect of our lives (from politics, fashion, and architecture, to data, computers, and products we use daily). While visual information in society has become more prominent in the digital age, many of the methods for communicating visually remain the same. Visual communication uses a set of universal principles to effectively communicate through the design and layout of images and data. This class will focus on the ways that we perceive visual messages, how we interpret them, how to create them for a variety of purposes, and how we can problem-solve visually.