Risk Communication

1 Unit · Undergraduate

What is effective risk communication? If the last few years have taught us anything, it is the need for effective risk communication. Readings and lectures will examine social psychology and communication discoveries that inform our understanding of how people interpret risk information and make decisions. Through discussions, in-class activities, and student-led projects, students will explore the creation and evaluation of effective risk messages. Special emphasis will be given to the context of health and the environment.