Cultural Analytics

1 Unit · Undergraduate

Big data is currency, to those initiated in the nuts and bolts of data science. This data literacy course introduces research on cultural markets, superstars, social media, and crowdsourcing, and provides you with tools to apply this research. You will learn how to plot and interpret graphs to measure performance in a cultural market; use Internet search data and Twitter conversations to forecast trends; build, visualize, and analyze networks; and to train machine learning algorithms for prediction. Except an open mind, there are no prerequisites for the class. While formal thinking is encouraged, the course focuses on providing conceptual foundations and hands-on tools that apply across a variety of fields in communication, computer science, economics, life sciences, and sociology.