ENTREP 225-0

Principles of Entrepreneurship

1 Unit · Undergraduate

This course serves as the foundational course for the undergraduate minor in entrepreneurship. This survey-style course is a good choice for students who wish to familiarize themselves with the world of entrepreneurship. Students will learn to think like entrepreneurs and will be introduced to key topics relevant to entrepreneurship, including customer discovery, finance, and marketing. They will also learn how to understand and perform analyses of a broad range of entrepreneurial activities related to different applications of entrepreneurship. Taught with IEMS 225-0 ; may not receive credit for both courses.

2027 Winter

Readings

1. Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet, ISBN: 978-1-118-69228-8, free with student account you create at OReilly.com https://learning.oreilly.com/library/view/disciplined-entrepreneurship- 2nd/9781394222513/ ----- 2. Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, ISBN: 978-1-118-96805-5, free with student account you create at OReilly.com https://learning.oreilly.com/library/view/value-proposition- design/9781118968062/cover.xhtml ----- 3. Founded: The No B.S. Guide for Student Entrepreneurs by Melissa Kaufman and Mike Raab, ISBN: 978-1639090075, between $9.99 and $16 depending on format (paperback or e-book)
Class Materials (Required)

2026 Fall

Readings

Daring Greatly by Brene Brown ISBN: 9781592408412 ISBN: 9781101594995 Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace ISBN: 9780593594643 ISBN: 9780679644507
Class Materials (Required)

2026 Fall

Readings

Disciplined Entrepreneurship by Bill Aulet ISBN: 9781118692288
Class Materials (Required)

Prerequisites & course information

SoC Individual and Social Behavior Distro

Sources